What you get
Everything you need, working together.
Website, calls, reviews, repeat business, rankings — plus a CRM and dashboard so you can see the work, not run it.
Fast, upfront emergency plumbing with zero call-out fees. Guaranteed on time.
Blocked drainsFrom $99
Hot waterFrom $149
Gas fittingFrom $120The website
A website that turns visitors into calls
Fast, professional, and built to turn a visitor into a text conversation that lands straight on your phone.
Actually get found on Google
If someone searches your trade and can't find you, they call the next name. We make sure that name is yours.
Show off your best work
Galleries, services and reviews that make you the obvious choice in your area.
Managed WordPress website
Built on WordPress for your trade and fully managed by us: SSL certificate, updates, plugins and security.
Fast US hosting
Hosted on a US server and checked every 5 minutes against a 98% uptime target, so pages load fast and problems get caught early.
Built for mobile
Most people find you on their phone. Your site looks sharp and loads fast there.
You own it
Your website and your domain are yours to keep. No lock-in, ever.
Missed-call text-back
Never lose a lead to a missed call
You can't answer every call on a job site. The moment you miss one, we text the customer back for you, before they ring your competitor.
Fast auto-text
About a minute after you miss a call, a friendly text starts the conversation for you.
Reply from anywhere
Pick it up from your phone whenever you get a minute between jobs.
Look available 24/7
After-hours enquiries still get a reply, even while you sleep.
Everything in one inbox
Calls, texts and website enquiries all land in one place.
Fast, tidy and sorted my burst pipe the same day. Turned up on time and left no mess. Highly recommend!
Great job, fair price, no mess left behind. Booked online and they called within minutes.
Google reviews
More 5-star reviews, the honest way
Most happy customers would leave a review; they just forget. We make asking effortless, so it happens after every job you tell us about.
One-click review requests
Customers get an email with a direct link to your Google review page, so leaving one takes seconds.
Sent when a job is done
Once a job is recorded as done, the request goes out on its own. No chasing, no forgetting.
Google profile that stays active
A steady flow of fresh reviews keeps your Google Business Profile looking current and trusted.
Real reviews only
No filtering, no hiding bad ones, no fake reviews. That breaks Google's rules and we won't risk your listing.
Marketing campaigns
Bring back the customers you already have
Your past customers are your best customers. Email campaigns to past customers turn into repeat jobs and referrals.
Send in a few clicks
Write an offer once and email it to your past customers from your CRM.
Referral emails
Email happy customers a reminder to tell their friends and neighbours.
Win-back offers
Email offers that bring past customers back for the next job.
Straight to their inbox
Well-written emails with an easy unsubscribe, sent only to customers who agreed to hear from you.
Local SEO
Rankings that keep building
Real rankings take time, but they last. Ask for a new area or service page from your dashboard and we add it, so you climb and keep climbing while template sites sit still.
Qualified, organic leads
People who searched for exactly what you do, not paid tire-kickers who don't pick up.
New local pages when you need them
Your footprint on Google grows as you add areas and services.
Stop paying per lead
Build your own pipeline instead of renting one from a lead broker.
A page for every service and area
Each service you offer gets its own page for each area you cover, so you show up for the searches that bring jobs.
Business phone
Your own business number, and you'll know what's working
A dedicated business line that keeps your personal number private, rings straight to your phone, and tracks exactly where every call came from.
A dedicated business number
Looks professional and keeps your personal mobile private.
Every call logged
See every call, answered or missed, with who called and when.
Rings straight to you
Calls come through to your phone, and missed ones get a text back.
Calls and forms together
See how many calls and enquiries you get every month, in one place.
| # | Contact | Source | Status | Next step | Value |
|---|---|---|---|---|---|
| 1 | Sarah Mitchellsarah@… · (512) 883-0102 | Website form | New | SMS 1 sent · 2m ago | $480 |
| 2 | Tom Bradleytom@… · (512) 771-0094 | Google Maps | Contacted | Email 2 · waiting | $320 |
| 3 | Priya Shahpriya@… · (512) 552-0887 | Missed call | Booked | Estimate · Thu 10am | $890 |
| 4 | James Colejames@… · (512) 210-0443 | Nurture | Day 3 sequence | $210 | |
| 5 | Elena Ruizelena@… · (512) 661-0019 | Website form | Won | Invoice sent | $1,240 |
CRM
A CRM for every lead — without you living in a marketing tool
Every form, call and text lands in one pipeline. Softscotch runs the system; you see leads, status and next steps in your dashboard.
One inbox for every lead
Website forms, missed calls and SMS conversations in a single CRM view.
Status you can trust
New, contacted, booked — so nothing sits cold while you're on a job.
We operate it
You don't build pipelines in a marketing tool. We do — you just watch the leads move.
Tied to your site
Forms and call tracking feed the CRM automatically from day one.
Thanks Sarah — got your hot water enquiry. What's the main issue?
Joe's Plumbing here — we can be there today if you need us.
Still happy to book a same-day visit this week?
Here's what we typically find on hot water callouts…
Email automation
Every lead gets a sequence until they book
Instant reply, reminders and value follow-ups — email that keeps working after the first enquiry, and stops when they reply or book.
Instant first reply
The lead hears back in minutes, not when you finish the current job.
Nurture until booked
Next-day and check-in emails run on autopilot.
Stops on reply
When they answer or book, the sequence ends — no awkward spam.
Works with SMS
Email and text follow-ups share the same CRM lead, so nothing double-fires blindly.
Voice agents
AI that answers when you can't
After-hours and overflow calls get a voice agent that qualifies the job, books or takes details, then drops everything into your CRM.
24/7 answering
Emergency and late enquiries still get a human-sounding response.
Qualifies before you call back
Know if it's a burst pipe or a quote request before you dial.
Hands off to CRM
Transcript, contact and job notes land as a lead with the right status.
Works with missed-call text
Voice when they call; SMS when you miss them — both feed the same pipeline.
